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'What’s next for video at the IAB?' Steve Doyle, CCO, InSkin Media
Following IAB’s recent announcement on the launch of the Video Steering Group, Chair of the group and CCO of InSkin Media, Steve Doyle, comments on the organisation’s plans to become a premium council.
‘The IAB does a sterling job representing its members, and at InSkin Media we see tremendous value in what it offers and how it inspires its members to improve the digital ecosystem’, Steve Doyle, CCO, InSkin Media.
InSkin Media is proud to be one of 13 companies that have supported the launch of the Video Steering Group, which will focus on :
Prove the effectiveness of video as brand medium, and promote creativity
Educate the industry on the benefits of using video through industry research, thought pieces, handbooks, and events
Develop standards and guidelines to facilitate trade
Steve is responsible for InSkin’s global revenue, and agency/advertiser adoption of InSkin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined InSkin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
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