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'What about the viewability of non-standard advertising formats' Steve Doyle, CCO, InSkin
“The viewability of online advertising has been properly defined by criteria and basic standards, to finally become a key performance indicator (KPI) in order to effectively measure campaign effectiveness“, Steve Doyle, CCO, InSkin Media.
Steve is responsible for InSkin’s global revenue, and agency/ advertiser adoption of InSkin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined InSkin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
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