“We Have To Evolve How Brand Advertisers Measure”- Steve Doyle in B&T
Steve Doyle, Chief Commercial Officer, InSkin Media
B&T, Australia’s leading authority for the Australian marketing, advertising, media and PR industries, interviews InSkin Media’s Chief Commercial Officer, Steve Doyle.
In his interview with B&T, Steve talks about the need to look beyond CTRs, to interaction levels, brand awareness and dwell time, in measuring online branding campaigns.
B&T also introduced ISM’s two new hires, Edwards France and Natalie Cotter- Moroz, who have recently joined ISM’s team in Australia. “I’m delighted to be able to boost the team in this way, and am confident we now have the very best structure to continue the amazing trajectory we have achieved so far this year,” said Matthew Newcomb, General Manager, InSkin Media Australia.
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