Steve Doyle uncovers the insights from InSkin’s latest research project, previewed during our Seminar at dmexco: ‘Through the Eyes and into the Brain‘.
The research, undertaken with Research Now and Sticky, aims to bridge the current gap in understanding, between ads being viewable, and ads being effective, ie, meeting that key brand building objective.
“We want to understand how viewability relates to the next step of the exposure journey – visual engagement – and how visual engagement relates to brand metrics“, Steve Doyle, CCO, InSkin Media.
Steve is responsible for InSkin’s global revenue, and agency/advertiser adoption of InSkin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined InSkin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
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