Visual engagement: A reminder of viewability's role and responsibilities



InSkin Media’s Insight Manager, Sebastian Schindler, discusses four key findings from our latest viewability research.

  1. Learning #1: If you want any chance to be looked at, maximise exposure time

  2. Learning #2: Viewability is both great and not so great at predicting visual engagement

  3. Learning #3: The right format can maximise effectiveness, but not beyond the boundaries set by creative execution

  4. Learning #4: Ad clutter is detrimental to visual engagement

The danger with the current focus on viewability is that it has become a means unto itself – a target by which to measure success. However, while viewability measurement has an important role to play, it is primarily a measure of trading efficiency rather than an indicator of campaign effectiveness“, Sebastian Schindler, Insight Manager, InSkin Media

READ THE FULL ARTICLE


Sebastian Schindler

Find out more about InSkin Media:

  1. ABOUT INSKIN MEDIA

  2. PRODUCTS

  3. LATEST RESEARCH

  4. LATEST NEWS

CONTACT US TO RUN YOUR CAMPAIGN

4 views