CASE STUDY: Virgin EMI Charts Success with PageSkin Edge

Raising awareness of their Albums of the Year, Virgin EMI used the PageSkin Edge format to enable interactive music listening on tablet.

Virgin EMI wanted to raise awareness of their Albums of the Year, and encourage engagement with the music.

1. The large creative space on PageSkin Edge was perfect to amplify campaign messaging

2. PageSkin Edge enabled a high level of campaign engagement

3. The interactive format enabled exploration of different artists and the option to tap to listen

4. Long dwell times mean that brand messaging stays in the users’ eyeline

5. Run across premium entertainment sites

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Campaign Results: