CASE STUDY: Virgin EMI Charts Success with PageSkin Edge
Updated: Oct 9, 2020
Raising awareness of their Albums of the Year, Virgin EMI used the PageSkin Edge format to enable interactive music listening on tablet.
Virgin EMI wanted to raise awareness of their Albums of the Year, and encourage engagement with the music.
The large creative space on PageSkin Edge was perfect to amplify campaign messaging
PageSkin Edge enabled a high level of campaign engagement
The interactive format enabled exploration of different artists and the option to tap to listen
Long dwell times mean that brand messaging stays in the users’ eyeline
Run across premium entertainment sites
Click to view demo: