'Viewability is a gateway, not a panacea', Matt Newcomb, GM, InSkin Media Australia


Ad news logo transparent

Despite the arrival of new adtech and formats, viewability still poses problems today‘, Matt Newcomb, General Manager, InSkin Media Australia.


Matt Newcomb, GM, InSkin Media Australia

Questions around the viewability of ad impressions really took hold in the market over the past 18 months when it emerged that around half of all served ads never had the opportunity to be seen.

In his article, Matt talks about issues surrounding ad viewability and difficulties to measure non-standard ad formats, such as PageSkin.

READ THE FULL ARTICLE

Read more from Matt:

Is it time to go cold turkey on CTR?

You need human beings to build amazing creative

It’s A Fallacy To Say You Can’t Build Brands Online

Find out more about InSkin Media:

  1. ABOUT INSKIN MEDIA

  2. PRODUCTS

  3. LATEST RESEARCH

  4. LATEST NEWS

CONTACT US TO RUN YOUR CAMPAIGN

7 views