'Viewability is a gateway, not a panacea', Matt Newcomb, GM, InSkin Media Australia
‘Despite the arrival of new adtech and formats, viewability still poses problems today‘, Matt Newcomb, General Manager, InSkin Media Australia.
Questions around the viewability of ad impressions really took hold in the market over the past 18 months when it emerged that around half of all served ads never had the opportunity to be seen.
In his article, Matt talks about issues surrounding ad viewability and difficulties to measure non-standard ad formats, such as PageSkin.
Read more from Matt:
Is it time to go cold turkey on CTR?
You need human beings to build amazing creative
It’s A Fallacy To Say You Can’t Build Brands Online
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