Trends in Digital Advertising: a Comment by Steve Doyle
Trends in Digital Advertising:
A Comment by Steve Doyle
The online advertising industry is on an encouraging growth trajectory, reports Moby Affiliates. Distinctive trends include Smartphone ad expenditure driving UK digital growth, and video leading in the display category.
“Video surpassing the £1bn mark, to become the largest display format, feels like a watershed moment for the digital industry. The growth over the past 5 years is testament to the fact that video delivers and advertisers are using it to drive business results,”
Steve Doyle, Inskin Media Chair of IAB UK’s Video Steering Group.
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Chief Commercial Officer
Steve is responsible for Inskin’s global revenue, an
About Inskin Media
Inskin Media specialises in rich-media branding formats, combining a focus on design and technology to maximise the value of every single impression. We partner with over 190 publishers and deliver campaigns to more than 1,000 premium websites,