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THREE Award Finalist Announcements For Inskin’s Research!
Updated: Oct 9, 2020
We’re excited to have recently been shortlisted three times for our research projects!
(In)famous by Association: Media Context Effects on Brand Perception, AOP Awards, Best Research/Insight Project category
(In)famous by Association: Media Context Effects on Brand Perception, IAB Europe Research Awards, Brand Advertising Effectiveness category
Through the Eye and into the Brain: From Viewability to Visual Engagement, IAB Europe Research Awards, Brand Advertising Effectiveness category
About the research
(In)famous by Association: Media Context Effects on Brand Perception
What impact does an ad’s environment have on its effectiveness? Does the tone and content of an article really affect perception of the brand advertising around it?
Inskin Media worked with Research Now and Conquest Research to investigate reactions to online advertising in different scenarios, with surprising results.
Download the infographic. Download the report.
Through the Eye and into the Brain: From Viewability to Visual Engagement
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to our new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
The study – by Inskin, Research Now and Sticky – involved nearly 4,300 consumers and technologies including eye-tracking (by Sticky) and viewability measurement (by Moat).
Download the infographic. Download the report.