The Latest from ISM Asia…

90% Ad Recall for Laneige PageSkin CampaignLaneige promoted their new Collagen Drink in Hong Kong with an animated PageSkin, the campaign messaging and product imagery clearly viewable in the header and scrolling sidebars. The campaign delivered 90% brand recall, and 74% claimed to have a more positive opinion of the brand.  View the full results, including eye-tracking heatmap, in the online case study.VIEW CASE STUDY

1 December 2014Heineken Inspires Adventure with PageSkin PlusAiming to inspire men to live worldly, new adventures by unlocking the secrets of their cities, Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong, resulting in a 75% completion rate of the TVC.SEE RESULTS

26 November 2014180 seconds with Starcom’s Donna SharpIn ISM Asia’s latest 180 seconds with… interview, we hear from Starcom MediaVest’s Donna Sharp, on the limitless creativity of the Hong Kong digital market, and the need for greater accountability……READ INTERVIEW