SPECSAVERS FOCUSES ON VISUAL ENGAGEMENT
Extending their ‘Should’ve’ TV campaign online, the Specsavers i-Roll campaign smashed visual engagement benchmarks.
A video heatmap highlights users’ visual exploration of the i-Roll creative, showing clear visual focus on the brand messaging, logo and calls-to-action. VIEW CASE STUDY
INTRODUCING PAGESKIN EDGE
PageSkin Edge is the latest innovation from InSkin Media. Fast-loading, impactful and engaging, PageSkin Edge is a uniquely powerful tablet advertising solution.
Developed specifically for tablet devices, the large right-hand creative space enables advertisers to integrate rich media assets, video and multiple CTAs into tablet advertising campaigns. All campaign messaging scrolls the page with the user, remaining in view and increasing opportunities for users to engage with the campaign.FIND OUT MORE
ISM SIGNS UP TO DTSG GOOD PRACTICE PRINCIPLES
The Digital Trading Standards Group (DTSG), a UK group comprising representatives of the entire digital display advertising market.
Following an unprecedented level of cross-industry collaboration, the group has launched the UK Good Practice Principles aimed at minimising the risk of display advertising misplacement. ISM is proud to be a launch partner.READ MORE
ANDREW WALMSLEY JOINS ISM AS NON-EXEC DIRECTOR
Andrew Walmsley, founder of i-level and digital pluralist, has joined London-based advertising technology company InSkin Media, as a non-executive director.
‘‘InSkin Media’s fast growth reflects strong demand amongst advertisers and publishers for high-quality environments and audiences, and I’m excited to help the company seize that opportunity to build a world-class ad-tech business.’READ MORE