CASE STUDY: The Hobbit wins the Engagement Battle with InSkin Video
Updated: Mar 31, 2021
Warner Brothers used ISM’s innovative display ad format, InSkin Video, to promote the launch of the Hobbit movie, in December 2014.
Running across ISM’s portfolio of premium Hong Kong publishers, the campaign beautifully displayed the artwork from the film, along with key campaign messages.
The various call-to-action buttons in the InSkin Video creative led to different landing pages; the FaceBook site, or either the Orc Attack game or video trailer in the bespoke browser execution.
The long dwell times, on the InSkin Video itself, and the microsite, delivered maximum brand exposure.
Key takeaways:
0.78% CTR
126 seconds average dwell time on the InSkin Video
64 seconds average post-click dwell time on the browser – genuine considered clicks
15.42 hours total browser dwell time
“InSkin Video provided an immersive yet non-disruptive environment for us to engage users during the release of The Hobbit: The Battle of the Five Armies. The results are proven great with its fantastic post-click dwell time. It is also worthwhile to mention that InSkin Media, the agency, and the client had worked together well on every little details of the execution in order to create the best user experience.” Anthony Lo, Digital Planner, OMD
Contact us for more information on InSkin Media’s online branding formats.