top of page

CASE STUDY: The Hobbit wins the Engagement Battle with InSkin Video

Updated: Mar 31, 2021

The Hobbit InSkin Video campaign, InSkin Media

Warner Brothers used ISM’s innovative display ad format, InSkin Video, to promote the launch of the Hobbit movie, in December 2014.

Running across ISM’s portfolio of premium Hong Kong publishers, the campaign beautifully displayed the artwork from the film, along with key campaign messages.

Hobbit InSkin Video on Apple Daily

The various call-to-action buttons in the InSkin Video creative led to different landing pages; the FaceBook site, or either the Orc Attack game or video trailer in the bespoke browser execution.

Hobbit Microsite Options

The long dwell times, on the InSkin Video itself, and the microsite, delivered maximum brand exposure.

Key takeaways: 

  1. 0.78% CTR

  2. 126 seconds average dwell time on the InSkin Video

  3. 64 seconds average post-click dwell time on the browser – genuine considered clicks

  4. 15.42 hours total browser dwell time

“InSkin Video provided an immersive yet non-disruptive environment for us to engage users during the release of The Hobbit: The Battle of the Five Armies. The results are proven great with its fantastic post-click dwell time. It is also worthwhile to mention that InSkin Media, the agency, and the client had worked together well on every little details of the execution in order to create the best user experience.” Anthony Lo, Digital Planner, OMD

Contact us for more information on InSkin Media’s online branding formats.

  1. View Hobbit InSkin Video Demo

  2. Contact Us

  3. More About InSkin Video

bottom of page