The Drum Webinar: How viewability correlates with visual engagement and ad effectiveness
InSkin Media’s Sebastian Schindler and Research Now’s Michael Murray recently delivered a webinar and presented the results from a recent study on viewability and how viewability correlates with visual engagement and ad effectiveness.
Find out whether highly viewable ads are more engaging, whether the format and execution of ads matter and what visual engagement tells us about the potential for a campaign to be remembered…
Sebastian Schindler is InSkin Media’s Insight Manager. At InSkin, Sebastian’s mission is to empower advertisers and agencies by providing industry-leading research into how digital works for brands. He joined InSkin Media in 2015 from leading audience analytics company comScore, where he started his career as an analyst before moving on to lead comScore’s marketing activities in N-EMEA. Sebastian holds a Master’s degree in Creative & Media Enterprises from the University of Warwick.
Mike has 14 years of experience within the research industry. From managing key accounts at Research International and later Kantar Operations (now known as TNS Research International); Mike later moved from a Project Management role at Research Now to his current position as an Associate Director of the Research Services team. In his role, Mike supports an array of clients on a consultative basis, listening to their needs and implementing research solutions to fit their requirements. Mike has also successfully completed the The MRS Advanced Certificate in Market & Social Research Practice (AMRS).
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