Tablet Innovation – Mazda leads the way

Welcome to InSkin Media’s first ever newsletter!

This week; innovation with the All New Mazda6, BMA news, thoughts on branding online and our new Twitter account.

MAZDA INNOVATION

Working closely with Mindshare and Mazda on their latest campaign to launch the All New Mazda6, the ISM team designed and built a bespoke, touch-enabled microsite, launched through the PageSkin Tablet format. ‘Inspired by motion’, the microsite enables the user to rotate the car, flick through images and watch campaign videos. Demo to be viewed on an iPad.VIEW iPAD DEMO

DEFENDING OUR CROWN

ISM’s commercial team will be defending their title as Media Sales Team of the Year title at this year’s British Media Awards. We’re also up for Media Technology Product of the Year, and Neil Murphy – one of ISM’s senior sales executives – is shortlisted as Media’s Rising Star. Look out for the ISM team at the Shortlist Reception on Thursday!READ MORE

BRANDING ONLINE

Steve Doyle, ISM’s European Commercial Director, makes a case for the deeper value of digital, in one of MediaTel Newline’s most popular articles of the week. “Digital can offer more than simply eliciting a response and creating a sale. It can also provide deeper engagement than any other form of brand advertising.”READ NOW

ISM TWEETS

InSkin Media has joined the Twitterverse with the launch of the ISM Twitter account. Follow us at /InSkinMedia for the latest ISM news, including product development, recent campaigns, publishing partners, case studies, research, events, industry news and the odd photo.TWEET US