Steve Doyle, Chief Commercial Officer: Navigating the Digital Landscape
‘InSkin Media delivers high-impact creatives built in HTML5, delivered across tablet and desktop‘,
Steve Doyle, Chief Commercial Officer, InSkin Media
In his interview, Steve talks about the biggest challenges digital media faces. He believes that technology, creativity and quality are the main differentiating factors in online branding, as well as understanding advertisers’ needs and the environment where the ads are served….
Steve joined InSkin Media in 2009. He is responsible for all ad sales revenue, and agency/advertiser adoption of InSkin’s innovative ad formats globally. He spent 4 years as Sales Controller at IDS/Virgin Media, running the digital sales team. Steve is currently Chairman of the IAB Video Council and was named Commercial Director of the Year in the IPA Media Owner Awards 2013.
More in this series: Hugo Drayton, CEO: InSkinMedia’s Philosophy
Victoria Luck, International Sales Director: Multi-market Marketing
Mark Davey, Chief Business Development Officer: Trusted Publishing Partners
Neil Whittaker, Creative Services Director: A Creative Led Business
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