InSkin Media’s delegates Steve Doyle, Chief Commercial Officer, and Toby Daniell, Head of Sales, MENA, will be present at the Festival of Media in Dubai on 20 April.
Steve Doyle has been invited to speak on a panel about Viewability, Transparency and Ad blocking. The panel aims to demystify viewability within MENA and globally, discover what affects ad viewability and answers to bring unification, understanding and solutions to define clarification and trust. Other speakers on the panel include Marcus Siddons, Managing Director at Xaxis, Brayden Ainzuain, Global Director of Digital at Starcom MediaVest Group, and Rob Garber, Managing Director at Undertone.
The Festival of Media MENA has been launched in 2015 following the successes of its global, Asian and LatAm editions since 2007. Drawing together the global leadership of media agency networks with the most innovative media owners and the world’s most powerful and progressive marketers, the Festival has become the premier forum of debate for an industry undergoing profound structural change. Also returning this year is the Festival of Media MENA Awards, celebrating the best in media thinking across the region. The winners will be announced during a celebratory evening on 20 April.
Steve is responsible for InSkin’s global revenue, and agency/ advertiser adoption of InSkin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined InSkin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
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