Q&A with InSkin's Angeline Lodhia: We’ll always be fixated on CTR even though it’s mislead
In her recent interview with Mumbrella Asia, InSkin’s Angeline Lodhia talks of the fixation with CTR, rejects the notion that creativity in Asia is poor, reveals how InSkin has been impacted by ad blockers and offers her pick of the region’s display ads.
“Advertising is storytelling and relies on an impactful creative execution. The web is cluttered with ad formats, and as a result the audience is turning a blind eye to basic display ad formats“, Angeline Lodhia, General Manager, InSkin Media Asia
