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Pre-roll gets interactive
i-Roll is an interactive video ad format, which combines pre-roll with additional branding and CTAs, and plays for 10-30 seconds before short-form video content.
With eye-catching design, the brand messaging is present throughout the i-Roll and the clear call-to-action has been proven to boost interaction rates compared to standard pre-roll, in some cases by as much as 90%.
Here’s a showcase of some of the best creatives from the last few months: