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PODCAST: M.AD-TECH – HICU (High Impact Creative Unit) with Steve Doyle, CCO, InSkin Media
“For brand advertising digitally, we’re trying to get people to think beyond clicks and viewability, which are proxy metrics, not engagement metrics“, Steve Doyle, CCO, InSkin Media.
In his recent podcast with GroupM’s Timothy Whitfield and Mediacom’s Willie Pang, InSkin Media’s Steve Doyle discussed the company’s international business growth, IPO vs private equity, viewability and engagement in high-impact creative units, moving into programmatic offerings and much more …
Steve is responsible for InSkin’s global revenue, and agency/advertiser adoption of InSkin’s ad formats. He is on the board of the IAA UK Chapter, has chaired the IAB Video Council since 2012, and was named Commercial Director of the Year at the IPA Media Owner awards 2013. Steve joined InSkin Media in 2009 from Virgin Media/IDS where he spent 4 years as Sales Controller.
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