Photos and Presentations from ISM Brand Digital in Hong Kong





Thanks for coming!

Thank you to everyone who came to ISM’s second Brand Digital event in Hong Kong, and particular thanks to our speakers Kate Scott, Adrian Lee and Pierre Yves Moulin.

The presentations and photos from the event are available to download below. 




Presentations


Adrian Lee

Head of Digital, Mediacom Hong Kong

“You’re doing mobile wrong (and how to do it right).” Mobile advertising has long been heralded as the next big thing for digital marketing but the forecast uptake by brands hasn’t really happened at scale. What’s the reason for this delay and what can you do to change the status quo?”

DOWNLOAD ADRIAN’S PRESENTATION


Pierre Yves Moulin

Regional Digital Director APAC, ZenithOptimedia Group

“Online media efficiency for brand campaigns vs DR” How to deliver online media efficiency for branding campaigns as opposed to the use of DR.

DOWNLOAD PIERRE’S PRESENTATION


Kate Scott

Digital Strategy Consultant

“The lack of digital knowledge” Is it the lack of digital knowledge that is holding the industry back in investing in digital?

DOWNLOAD KATE’S PRESENTATION


Angeline Lodhia

General Manager, InSkin Media Asia

“Branding = Creative” The importance of the creative when executing a branding campaign online.

DOWNLOAD ANGELINE’S PRESENTATION

Photos

Brand Digital Press Coverage

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