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Pay attention: Why it’s time to rethink the meaning of engagement
Marketing Tech News published an article by Dominic Tillson (Inskin’s Head of Insight) about the need to reconsider the way we think about engagement, and how we measure the success of our campaigns.
“We always knew high-impact ad formats performed well on critical measures like attention, but we now know it’s time to start using them strategically to amplify the impact of standard advertising, and ultimately enhance overall campaign performance.”