Online Video – revenue vs user experience
Today on MediaTel Newsline, InSkin Media’s European Publisher Services Director, Mark Davey, investigates the delicate balance of driving video ad revenue and protecting the user experience.
“One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? “
Mark Davey Director of Publisher Services, Europe