"One million impressions, zero eyeballs: viewability uncovered", Steve Doyle, CCO, InSkin
“Brands need confidence their ads are seen, particularly as awareness and investment in digital brand-advertising rises“.
The ad has had the vast number of impressions bought – but has anyone actually seen it? How can you be so sure and what’s that assurance actually worth? Steve Doyle, CCO of InSkin Media asks…
Steve Doyle, Chief Commercial Officer, InSkin Media
READ MORE FROM STEVE:
“Fixing the Broken Viewability Model”
“Moving the dial: viewability for online branding”
“Brand Messaging on Smartphones”
“Brands need to stop relying on CTR“
“We Have To Evolve How Brand Advertisers Measure”
“Why are we using old-fashioned numbers to measure modern success”
Steve joined ISM in 2009 and he is responsible for all ad sales revenue, and agency/advertiser adoption of ISM’s innovative ad formats globally.
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