CASE STUDY: Ninja Turtles Eye-Tracking from InSkin Germany

InSkin Germany recently partnered with Paramount on the Ninja Turtles film launch.  To raise awareness of the film on tablet, Paramount chose PageSkin Edge – the header containing high-impact film imagery, and the large creative space on the right-hand side carrying the film’s trailer.

Key Results: 

1. The campaign was 100% seen by the respondents

2. 84% ad recall, against an industry average of 54%

3. 2.09% CTR and 63 seconds average dwell time *2014 © EyeTrackShop powered by Sticky 

Eye-tracking video:

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