CASE STUDY: Ninja Turtles Eye-Tracking from InSkin Germany

Updated: Mar 31, 2021


InSkin Germany recently partnered with Paramount on the Ninja Turtles film launch.  To raise awareness of the film on tablet, Paramount chose PageSkin Edge – the header containing high-impact film imagery, and the large creative space on the right-hand side carrying the film’s trailer.

Key Results: 

  1. The campaign was 100% seen by the respondents

  2. 84% ad recall, against an industry average of 54%

  3. 2.09% CTR and 63 seconds average dwell time *2014 © EyeTrackShop powered by Sticky 


Ninja Turtles PageSkin Edge from InSkin Media

Eye-tracking video:


Find out more about InSkin Media:

  1. ABOUT INSKIN MEDIA

  2. PRODUCTS

  3. LATEST RESEARCH

  4. LATEST NEWS

CONTACT US TO RUN YOUR CAMPAIGN

43 views