CASE STUDY: Ninja Turtles Eye-Tracking from InSkin Germany

Updated: Mar 31


Ninja Turtles, InSkin Media, PageSkin Edge, MEC global, Paramount

InSkin Germany recently partnered with Paramount on the Ninja Turtles film launch.  To raise awareness of the film on tablet, Paramount chose PageSkin Edge – the header containing high-impact film imagery, and the large creative space on the right-hand side carrying the film’s trailer.

Key Results: 

  1. The campaign was 100% seen by the respondents

  2. 84% ad recall, against an industry average of 54%

  3. 2.09% CTR and 63 seconds average dwell time *2014 © EyeTrackShop powered by Sticky 


Ninja Turtles PageSkin Edge from InSkin Media

Eye-tracking video:


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