Meet up with Inskin
at IAB Engage [/vc_column_text][vc_single_image image=”16082″ img_size=”full”]
Inskin will be sponsoring IAB Engage 2017
18 October | The Barbican | Registration from 8:30am
Stop by our stand at Engage to meet our team and check out some of our latest creative work.
If you haven’t booked a ticket yet, you can do so on the IAB Engage website – brands and agency members attend for free!
Register now SET UP A MEETING
And if you’re operating in the brand advertising space, don’t miss our exclusive sneak preview on research findings about the correlation between ad environment and consumer perception of your ads: [vc_column_text] [/vc_column_text]
Inskin Breakout session | 11:15am | The Fountain Room
(In)famous by Association: How media context affects brand perception
An exclusive sneak preview into the initial findings of Inskin’s latest research study.
With ad misplacement rife, the environment in which ads appear has hit the headlines recently, and not in a good way. In addition to the safety precautions that brands need to take in today’s online ecosystem, this study interrogates the impact of digital advertising environments on the perception and effectiveness of brand advertising. Join Inskin’s Global Insights Lead, Sebastian Schindler, and our research partner Conquest’s MD David Penn, as they explore brand safety and the environment halo, with a focus on how consumers build associations between ad and environment, and what makes for a positive effect on the brand. Does a negative story create bad feeling for a brand advertising next to it? Will the warm feeling that a cuddly animal story evokes extend to the advertised product? Come to Inskin’s breakout session to find out.
Add the session to your calendar now: iCalendar • Google Calendar • Outlook • Outlook Online
FIND US IN THE IAB ENGAGE APP
Meet our speakers: [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″]
Sebastian Schindler, Global Insight Lead, Inskin
David Penn, MD, Conquest