How to align your marketing vision with business procurement
CMO, Australia’s media title from IDG Communications, spoke with InSkin’s Matt Newcomb about his views on how to align marketing vision and business procurement to ensure better business outcomes.
“Marketing and procurement teams could align their ambitions to achieve the goals and create top-of-funnel demand, and then support it with a consistent and effective media plan,” Matt Newcomb, General Manager, InSkin Media Australia.
Matt is responsible for developing key partnerships and establishing InSkin’s presence in Australia, alongside its existing operations in London, Hamburg, Hong Kong and Singapore. He has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both Fairfax and News Corp Australia.
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