ISM signs up to DTSG Good Practice Principles

We are delighted to confirm InSkin Media’s participation in the Digital Trading Standards Group Good Practice Principles, and our commitment to the values outlined within. 

What is the Digital Trading Standards Group?

The Digital Trading Standards Group (DTSG) is a UK group comprising representatives of the entire digital display advertising market, including trade bodies the Association of Online Publishers (AOP), ISBA – the Voice of British Advertisers, the Institute of Practitioners in Advertising (IPA) and the IAB UK.

The DTSG has launched UK good practice principles aimed at minimising the risk of display advertising misplacement.

The UK Good Practice Principles

Following an unprecedented level of cross-industry collaboration, the UK Good Practice Principles set new industry-wide standards, including the wide use of Content Verification (CV) tools and appropriate / inappropriate schedules, to inject greater transparency into the digital display advertising market, as well as provide marketers with more control to help ensure that their advertising is far less likely to be associated with inappropriate or illegal content that could jeopardize their brand.

Under the UK Good Practice Principles, committed businesses will have their advertising misplacement policies and processes verified by an independent third party. In doing so, businesses will receive a seal of compliance that advertisers and agencies look for when buying digital display advertising.




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