ISM BRAND : DIGITAL





Wednesday 22nd April

Our expert guest speakers will share their insights on effective branding and engagement online. A sit-down champagne breakfast and an opportunity to network with industry professionals.  

By invitation only. RSVP to angeline.lodhia@inskinmedia.com






Venue

EAST Hotel

Sugar, 32nd Floor, 29 Taikoo Shing Road, Hong Kong


Schedule


8

45

AM

Registration

Champagne reception and guest registration


9

00

AM

Breakfast

Guests seated and breakfast served


9

30

AM

Angeline Lodhia

Welcome speech


9

35

AM

Adrian Lee

“You’re doing mobile wrong (and how to do it right).”

Mobile advertising has long been heralded as the next big thing for digital marketing but the forecast uptake by brands hasn’t really happened at scale. What’s the reason for this delay and what can you do to change the status quo?


9

55

AM

Pierre Yves Moulin

“Online media efficiency for brand campaigns vs DR”

How to deliver online media efficiency for branding campaigns as opposed to the use of DR.


10

15

AM

Angeline Lodhia

“Branding = Creative”

The importance of the creative when executing a branding campaign online.


10

30

AM

Kate Scott

“The lack of digital knowledge”

Is it the lack of digital knowledge that is holding the industry back in investing in digital?


10

45

AM

Speaker Discussion Panel / Q&A


11

00

AM

Networking

An opportunity to network with fellow media professionals



Speakers


Adrian Lee

Head of Digital, Mediacom Hong Kong

Adrian has worked with some of the world’s biggest advertisers such as P&G, Coca-Cola and the VW Group in both global and local roles in London, Jakarta and Hong Kong. He places strong emphasis on marrying audience insights with technology and won the “Rising Star” award at Mob-Ex HK 2015.”


Pierre Yves Moulin

Regional Digital Director, APAC

Pierre has over 8 years of experience in digital across France, the UK and Hong Kong across many consumer categories, mainly automotive (Renault, Toyota, Lexus) and luxury (LVMH). His skill set spans across all digital disciplines to deliver on brand performance.


Kate Scott

Digital Strategy Consultant

Kate has been working in digital for longer than she’d like to admit. She’s led digital teams for CSL and Bauer Media in Hong Kong, advises startups on digital and social media strategy and additionally keeps herself out of mischief by teaching a postgraduate unit in Digital Marketing at HKU SPACE.


Angeline Lodhia

General Manager, InSkin Media Asia

Angeline has a wealth of experience in the digital advertising industry, with particular expertise in brand engagement strategies and digital technologies. Angeline has been the lead in launching InSkin Media in the Asian market.

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