ISM Asia's BRAND : DIGITAL Seminar Impresses

Held at the Landmark Mandarin Oriental Hotel in the Central District of Hong Kong, over 50 movers and shakers from Hong Kong’s media industry attended ISM’s Asia’s first breakfast seminar, BRAND : DIGITAL.

Sharing their insights on effective branding and engagement online, experts Tan Rahman from OMD, Nicola Yates from Zenith and ISM’s own Steve Doyle and Angeline Lodhia, stressed the need for creative formats which do not intrude on users’ browsing experience, to engage users, without annoying them.