'Is it time to go cold turkey on CTR?', Matt Newcomb, General Manager, InSkin Media Austra
‘More focus on online branding would enable wider use of the kind of brand metrics that marketers really want – awareness, intent, favorability and so on,’ Matt Newcomb, GM, InSkin Media Australia.
In this exclusive interview with AdNews, Australia’s leading trade title for advertising, marketing and media industries, Matt talks about the biggest challenges facing the online ad space, and the importance of creating and tracking response in digital advertising.
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