In January this year, we introduced InSkin’s first multi-messaging feature – Evolving Messaging on PageSkin formats. Series is a new addition to the multi-messaging feature set.
Multi-messaging is a premium feature for all PageSkin Formats, allowing advertisers tell the brand story through developing messages, either within the same creative or throughout a series of impressions.
Evolve Campaign message evolves as the user scrolls down the page
Series Campaign message develops across a series of impressions
Available on all PageSkin formats, on desktop and tablet, campaign messaging develops across a series of impressions, constructing the brand story through a sequence of repeated views.
Multiple messages with one creative unit One message can develop over the course of repeated views, or multiple messages can be delivered throughout the campaign life cycle
Unique animation per message Delivered within a single creative unit, animation can be customised in each iteration for up to three messages
Individual message tracking Each message can be individually tracked, providing unique impressions, dwell time, and click-through data
PageSkin campaigns with Series – refresh the demo to see the next creative iteration of the Series
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