New from InSkin Media, evolving messaging is a premium feature of the PageSkin Format, which enables advertisers to deliver multiple campaign messages within the same PageSkin creative.
Available on PageSkin & PageSkin Plus formats, the campaign messaging evolves in the format’s sidebars as the user scrolls, telling the brand story through animated messages with custom transitions.
DEVELOPING MESSAGING FOR MAXIMUM CREATIVE IMPACT As the user scrolls the page the brand story evolves, with one or multiple messages delivered in sequence down the sidebars
CUSTOM TRANSITIONS TO SHOWCASE FEATURES Animation in each message section, and transitions between sections can be customised
INDIVIDUAL SECTION TRACKING Each message section can be individually tracked, providing unique impressions, dwell time, and click-through data
The format retains all of the functionality expected from a PageSkin – highly viewable, ad-tag served and frequency capped, creatively and technically tailored for optimum performance on all devices.
Demos of campaign creatives with evolving messaging:
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