Inskin unveils unique new product features to enhance advertising engagement and effectiveness
— Shoppable Skins and Interactive Video offer unprecedented opportunities for user engagement, e-commerce and immersive video experiences —
LONDON, UK — Inskin Media, the world’s premier provider of high-impact digital display advertising, has added to its new and improved global offering with Shoppable Skins and Interactive Video formats. Focusing primarily on brand awareness and visibility, these new features offer unique ways of utilising creative assets to build highly engaging and interactive display ads, including such features as product browsing and in-ad checkouts.
Shoppable Skins capitalise on natural scrolling behaviour by cycling through products as the user consumes content. Brands can integrate their API for a seamless checkout experience within the skin, or present a product gallery of features to browse through. Shoppable Skins create uniquely impactful brand exposure by building a more interactive experience with existing assets.
Interactive Video is the result of Inskin’s unique partnership with Smartzer, allowing for delivery of interactive videos at scale. It capitalises on the best of both worlds, combining Inskin’s unparalleled dwell times with Smartzer’s original approach to video. Users can browse through new products or features without their reading experience being interrupted.
Inskin’s Creative Director and Head of Product Development, Bart Dabrowski, had this to say on the new product features: “Inskin formats, and the open creative sandbox that they provide, naturally create exciting new possibilities for advertisers, partners and creatives. Both of these formats allow additional branding assets to be engaged in a novel way and make the most of the space that our products offer”.
Inskin’s CEO Matthew Newcomb added “The introduction of both Interactive Video and Shoppable Skins into our rich media display offering enhances the potential of brands achieving both the awareness and visibility they need from our ads.”
Karoline Gross, founder and CEO of Smartzer, had this to say on the new partnership: “Smartzer has been working with brands such as Adidas, Dior, and Volkswagen making their videos shoppable and interactive on e-commerce and social media. We are really excited about this partnership with Inskin as it allows us to extend the solution to paid media, creating an innovative ad format to drive deeper engagement that also enables direct transactions.”
These new products follow the recent launch of Inskin’s branded video format, Framecast. Currently available only in EMEA, Framecast is to be rolled out worldwide in coming months.
Globally, Inskin delivers high-impact, brand safe, non-intrusive campaigns to more than 1,000 premium websites, using formats that regularly deliver more than 15x attention. The company trades using both programmatic and direct approaches, and can target using contextual, first-party and third-party data. It is headquartered in London and has offices in Amsterdam, Hamburg, Kiev, Sydney, Singapore and Hong Kong.
For more information:
Inskin Media – firstname.lastname@example.org
About Inskin Media
Inskin Media specialises in rich-media branding formats, combining a focus on design and technology to maximise the value of every single impression. The company partners with over 200 publishers and delivers campaigns to more than 1,000 premium websites globally. Inskin has delivered successful campaigns for over 1,000 blue-chip brand clients. Inskin holds the IAB’s Gold Standard as well as the DTSG Brand Safe certification, supports direct and programmatic bookings, and works with leading data providers to support first and third-party data targeting options. Since its launch in the UK in 2009, Inskin has grown from a start-up into an international business, employing approximately 100 staff across its London, Amsterdam Hamburg, Kiev, Sydney, Singapore and Hong Kong offices.