CASE STUDY: InSkin Singapore - the new Audi A1 campaign with PageSkin Plus

Updated: Mar 31


Audi new

Working closely with MediaCom, ISM’s Creative Solutions team designed a bespoke creative that encouraged user interaction with the ad – as the user scrolled the page, they were invited to change the colour of the car with buttons in the sidebar. When the car colour was changed, the Audi A1 car would drive across the screen behind the website content.

Key Results: 

  1. 2.47% CTR and 30.3 seconds average post click dwell time

  2. 110.73 seconds average dwell time per impression

  3. 388,561 viewed impressions

  4. 154, 737 unique users

Audi A1

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