Updated: Mar 31
Working closely with MediaCom, ISM’s Creative Solutions team designed a bespoke creative that encouraged user interaction with the ad – as the user scrolled the page, they were invited to change the colour of the car with buttons in the sidebar. When the car colour was changed, the Audi A1 car would drive across the screen behind the website content.
2.47% CTR and 30.3 seconds average post click dwell time
110.73 seconds average dwell time per impression
388,561 viewed impressions
154, 737 unique users
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