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InSkin Media to Present at IAB Research Breakfast
Join InSkin Media’s Sebastian Schindler at IAB Research Breakfast and find out more about InSkin’s latest study…
During his presentation, Sebastian will present the results from our latest research project ‘From Viewability to Visual Engagement‘ and:
Deliver insights on how does viewability correlate with visual engagement (the likelihood of a user to actually look at the ad) and ad effectiveness
He will explore whether highly viewable ads are more engaging
You will find out whether ad format and creative execution matter
And what does visual engagement tell us about a campaign’s potential to be remembered
About Sebastian
Sebastian Schindler is InSkin Media’s Insight Manager. At InSkin, Sebastian’s mission is to empower advertisers and agencies by providing industry-leading research into how digital works for brands. He joined InSkin Media in 2015 from leading audience analytics company comScore, where he started his career as an analyst before moving on to lead comScore’s marketing activities in N-EMEA. Sebastian holds a Master’s degree in Creative & Media Enterprises from the University of Warwick.
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