InSkin Media supported the International Advertising Association as a sponsor in introducing the Effie Awards to the UK.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing communication that contribute to a brand’s success. Since 1968, the Effie Awards stand for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. This is the first year the globally acclaimed award has been held in the UK. InSkin Media’s Fran Cowan, Marketing Director, and Hannah Lockett, Commercial Manager, attended the Award ceremonies on 19th May, 2016.
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