InSkin Media’s verification to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC has been renewed.
The Digital Trading Standards Group was set up in 2012 at the request of the industry to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem. The intention of the principles is: significantly reduce the risk of misplacement of display advertising on digital media properties, uphold brand safety and protect the integrity of digital advertising.
It is important that advertisers have transparency and trust through verification that principles have been applied. Advertisers, agencies and media owners can then be confident that they are basing their commercial decisions on an internationally recognised benchmark of transparency.
As a leading advertising technology business, specialising in high-impact, non-intrusive online advertising formats, InSkin works with over 160 A-list global publisher partners to deliver online branding campaigns for over 850 blue-chip advertisers. Transparency around ad placement is core to the company’s philosophy, which is based on ensuring a positive user experience in a quality editorial environment.
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