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InSkin Media’s GCC Branch Continues on an Upward Trajectory

Jonny Gardner joins InSkin Media from Explorer Publishing, new publisher partners strengthen the GCC network

Dubai, UAE. 22 March 2017. InSkin Media, the advertising technology business that develops high-impact brand advertising formats, reports a highly successful first six months of business in the GCC, since the London-based company launched its Dubai office last October.

InSkin’s high-impact display advertising solutions are proving highly attractive to publishers as digital transformation progresses in the region. New partnerships with publishers ITP, Khaleej Times, Al Jazeera, and Al-Khaleejiah add valuable editorial inventory to InSkin’s pan-regional business, delivering multi-screen campaigns across the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain and Lebanon.

Successful collaborations with premium brands such as Etihad, Aldar and VW have resulted in highly effective online branding campaigns, delivering average viewability rates of 81.14%*, high above the region’s industry standard of 52.5%**.

The industry’s hunger for innovative, user-friendly formats in premium environments is reflected in the growth of InSkin’s dedicated Dubai team: Terry Arnold joined the business in December and today Toby Daniell, Head of Sales, MENA announced the appointment of Jonathan (‘Jonny’) Gardner as Sales Manager.

We are very pleased with InSkin’s initial success in Dubai. The local industry has proven highly amenable to new technology, and values the creative opportunities which rich-media advertising provides. As advertisers seek to optimise their campaigns’ potential for impact, viewability is growing in importance as an ad validation metric, and InSkin’s highly viewable formats respond to that requirement.” Daniell says, “The expansion of our local sales team will help us service the growing demand for InSkin’s formats, as we work closely with agencies and brands to create highly effective, premium advertising.”

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Fran Cowan, Marketing Director, InSkin Media; +44 203 301 9099

About InSkin Media

InSkin Media is an advertising technology business, which develops high-impact, non-intrusive brand advertising formats. It specialises in rich-media HTML5 display advertising for desktop and mobile devices.

Partnering with more than 190 publishers and working across more than 1000 top websites globally, InSkin Media has delivered successful campaigns for over 1000 blue-chip brand clients. The company’s success has been recognised by multiple, high-growth awards, notably the European Business Awards, The Sunday Times Tech Track 100, Media Momentum Awards and the Deloitte Technology Fast 500.

Since its foundation in the UK in 2009, InSkin Media has grown from a start-up to a profitable, international business, employing over 110 staff across its offices in London, Hamburg, Singapore, Hong Kong and Sydney.

InSkin Media opened its first office in the Middle East in 2016. Based in Dubai, the company is well placed to support its growing number of clients in the advertising and publishing industries across the Middle East and North Africa region.

*Source: Moat Analytics, InSkin average campaign viewability, Q1 2017 **Source: Moat Analytics, Display Desktop Benchmarks (All Buy Types), Q3 2016

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