London, 3 July 2018. Inskin Media, the international advertising technology business, has announced some significant team changes to provide the most effective structure to support its evolving business.
Evan Russell, who has led the UK commercial team over the past six years, has been promoted to the new role of Commercial Director, responsible for coordinating all revenue activity across the globe, including new markets, new and different agency relationships, and direct brand client activity.
Inskin’s international business, based in London, continues to expand, registering over 70% increase in turnover in H1 2018 v H1 2017. New business from hubs in Paris and Amsterdam has contributed to the overall growth. This impressive international profile is led by Julia Burton Brown, International Sales Director. Under the new structure, she has been promoted to cover Germany and the commercial team in Hamburg will now report directly to Julia.
Creative Solutions expertise is at the very heart of Inskin’s commercial offering, recognised by inclusion in the recent TLA Creative Tech 100 List. The in-house Creative Solutions and Design teams, which focus on developing new products for brand advertisers and publishers, are now led by Bart Dabrowski, who has been promoted to the role of Creative Director. Bart has been with Inskin for over seven years and has a wealth of experience building innovative campaigns for some of the world’s most iconic brands, matching creative flair with technological innovation.
Matt Newcomb, who established Inskin’s successful business in Australia has recently returned to the UK. Matt led the Australian office to achieve huge growth over the past three years, contributing 20% of Inskin total revenue and representing the company’s largest non-UK market. Matt will now apply his talent and experience to the role of Group Publisher Director, based in London, and will work with Inskin’s publisher teams worldwide. High quality publisher partners are the key to Inskin’s business: Matt’s experience, not only at Inskin but previously at News, Fairfax and other international publishers, will be a great asset in continuing to build Inskin’s global reach.
Hugo Drayton, Inskin’s CEO commented: “It is a great testament to Inskin’s growing and maturing business that we are able to make a series of key internal promotions. Evan, Matt, Julia and Bart have already contributed significantly to Inskin’s evolution. They are all superbly equipped to take on these important senior roles to help drive the expansion of Inskin worldwide.”
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About Inskin Media
Inskin Media specialises in rich-media branding formats, combining a focus on design and technology to maximise the value of every single impression. We partner with over 190 publishers and deliver campaigns to more than 1,000 premium websites, globally. Inskin has delivered successful campaigns for over 1,000 blue-chip brand clients. Inskin is DTSG Brand Safe and Anti-Ad Fraud certified, supports direct and programmatic bookings, and works with leading data providers to support first and third party data targeting options. Since launch in the UK in 2009, Inskin has grown from start-up into profitable, international business, employing 125 staff across its London, Hamburg, Kiev, Sydney, Singapore, Hong Kong and Dubai offices.