InSkin Media has joined the German National Association of the Digital Economy BVDW e.V., the interdisciplinary advocacy group for companies who create value in the digital economy. In addition to their position as the central contact for all aspects of the German digital industry, the BVDW provides a forum for discussion of current topics and trends and is responsible for publishing industry standards and binding guidelines for all players in the digital field.
The BVDW membership is testimony to InSkin’s continued commitment to the German market and their plans to significantly expand operations in Germany in the coming years. In addition to the opportunities for professional exchange with other entrepreneurs in the industry, InSkin intends to make use of the opportunity to actively participate in focus groups and committees. Building on their international expertise in non-intrusive advertising formats, HTML5 and Rich Media, InSkin will concentrate especially on helping to further the discussion around transparency and measurability in the display advertising field.
Lars Hense, Sales Director at InSkin, will play an active part in contributing to the dialogue on display advertising, viewability and the moving image ad segment. He is supported by InSkin’s CTO, Reda Borchardt, who specialises in technology, international Marketing and Analytics.
“By joining the BVDW, we are pleased to have taken another step towards our thorough integration into the German advertising market and look forward to the collaboration over the coming years,” Lars commented.