13 December 2016, Sydney: High-impact digital ad solutions provider InSkin Media continues its Australian expansion, hiring former agency-sider, Haydyn Jones as Senior Commercial Executive.
With an outstanding industry reputation in digital planning and account service, Jones joins InSkin most recently from a Social Media Planner role at SOCiETY, part of IPG Mediabrands. Prior to that, he worked across digital planning and account management for Ikon.
InSkin specialises in non-standard digital formats that wrap around publisher environments, integrating animation and video elements into advertiser creative to boost user engagement while remaining considerate to the user experience.
InSkin GM Matt Newcomb says Haydyn’s appointment rounds out a bumper year for the company. “We’ve enjoyed strong growth since entering the Australian market in July 2015, and adding another Senior Commercial Executive of Haydyn’s standing puts the business in a great spot for 2017.”
On his appointment, Jones said he was excited to explore a new digital field, and get to work further building InSkin’s relationships with leading publishers and agency groups. “InSkin’s recent case studies and research demonstrate the strength of their formats across a variety of key digital metrics. I really feel like I’ve jumped into a business that’s going to contribute greatly to the digital effectiveness debate in the coming years.”
About InSkin Media
InSkin Media is an advertising technology business, which develops high-impact, non-intrusive brand advertising formats.
The company specialises in rich-media HTML5 display advertising across Desktop, Tablet and Smartphone devices. Partnering with over 160 publishers and working across over 960 premium websites, globally, InSkin has delivered successful campaigns for over 850 blue-chip brand clients. Since its foundation in the UK in 2009, InSkin has gone from start-up, to profitable, international business, employing over 100 staff across its London, Hamburg, Sydney, Singapore, Hong Kong and Dubai offices.
The company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards. It was named as a National Champion in the European Business Awards 2016/17, and has featured in Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500. InSkin’s commercial success is built on our focus on technology, creativity, and superior quality in display advertising.
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