InSkin Media Gains International Traction

The online ad solutions company confirms major European publishing deals and expansion in Hong Kong, building its position as a leading international ad tech business.

InSkin Media, the London-based ad tech company, today confirms the exciting growth of its international business, marked by successful deals with several significant publishers in key territories.

The development of ‘Euro PageSkin’ to complement the existing desktop and tablet PageSkin formats, creates a scalable page takeover solution across ISM’s pan-European publisher network. Enabling premium publishers across Europe to increase valuable online revenue by creating a new, incremental revenue stream, the non-intrusive, user friendly advertising format delivers ad-tag served, localised PageSkins in the UK, Germany, France, Spain and Italy.

In Germany, InSkin Media GmbH continues to grow since its launch at dmexco last year, with activity in Hamburg, Dusseldorf, Berlin and Frankfurt. Led by Country Manager Daniel Kinat, deals have been secured with key publishing partners Spiegel, Netpoint Media and Urban Media. The commercial team includes Lars Hense, Senior Sales Manager, and Zara Erismann, Publishing Services Manager, with two additional commercial managers currently in recruitment.

Daniel commented: ‘These are exciting times for the business as we grow our presence in a challenging but fertile market. We look forward to increasing our presence throughout 2013, and establishing InSkin Media as the best partner for innovative, market-leading online advertising solutions.’

Further afield, Angeline Lodhia is leading the charge for InSkin Media in Hong Kong, where the first InSkin Video has just gone live with Apple Daily.