top of page

InSkin Media Expands Sydney Team with Three New Staff and One Promotion

Sydney, 3 November 2016: High-impact, rich-media ad tech provider, InSkin Media, continues to consolidate its growth in 2016 with a new hire, a promotion and two team members joining from London’s head office.

The positions of Lead Designer, Senior Account Executive and Commercial Executive have been filled with new team members, while Georgia Woodburne has been promoted to Commercial Manager.

Jay McCalla and Elizabeth Grant join the Sydney team from InSkin’s head office in London to support the company’s growth in Australia and will take up roles as Lead Designer and Senior Account Executive respectively. Having previously worked on campaigns for clients such as Jeep, Heineken, Adidas, Cadbury and Nike, McCalla and Grant will continue to work with Australian and international clients to generate and deliver media plans and campaigns.

Clio Elliot joins InSkin from UM, taking up a role as Commercial Executive. Elliot will be responsible for agency sales as InSkin expands its agency coverage, delivering high-impact, rich-media branding campaigns.  

InSkin GM, Matt Newcomb said he is delighted that InSkin continues to grow at such an accelerated pace. “The fact that we’ve brought three new people on board in such rapid succession demonstrates just how closely advertisers and publishers are looking to digital for brand campaigns and specialist ad formats.

“We’ve been working hard to grow InSkin’s profile, and drive awareness of the merits of online brand campaigns, and I’m looking forward to continuing to build our business with an expanded team. I have no doubt that the new hires will contribute to our fun and creative work culture,” he said.

InSkin Australia

From left: Jay McCalla (Lead Designer), Clio Elliot (Commercial Executive), Elizabeth Grant (Senior Account Executive) and Matt Newcomb (General Manager).

B&T logo

For more information, please contact Bold Media: Tristan Tobin, Head of Content M: 0401 556 006 E:

About InSkin Media

InSkin Media is an advertising technology business, which develops high-impact, non-intrusive brand advertising formats. The company specialises in rich-media HTML5 display advertising across Desktop, Tablet and Smartphone devices. 

Partnering with over 160 publishers and working across over 960 premium websites, globally, InSkin Media has delivered successful campaigns for over 850 blue-chip brand clients. Since its foundation in the UK in 2009, InSkin Media has gone from start-up, to profitable, international business, employing over 100 staff across its London, Hamburg, Sydney, Singapore, Hong Kong and Dubai offices.

The company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards. It was named as a National Champion in the European Business Awards 2016/17, and has featured in Sunday Times Tech Track 100, Media Momentum Awards, and the Deloitte Technology Fast 500. InSkin Media’s commercial success is built on our focus on technology, creativity, and superior quality in display advertising.

Find out more about InSkin Media:






bottom of page