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InSkin Media Expands Sales Team

10 March 2017, Sydney: High-impact digital ad solutions provider InSkin Media today announced the latest expansion of its Australian operations, with Adam Hairston joining as Senior Commercial Executive.

Hairston will form a key part of InSkin’s agency-facing team, helping drive sales and relationships across the Sydney and Melbourne markets. He joins InSkin following 2 years at SOCiETY Social as a Strategic Advisor. Prior to that he held a Content and Community Manager position at We Are Social.

InSkin specialises in non-standard digital formats that wrap around publisher environments, integrating animation and video elements into advertiser creative to boost user engagement while remaining considerate to the user experience. The business has been strategically hiring staff with an agency background to ensure stable and holistic service to its growing stable of advertisers, publishers and agencies.

InSkin GM Matt Newcomb says welcoming Hairston to the team is more positive momentum in what’s already been a strong Q1. “We’re delighted to have Adam joining us as we pursue another great year in 2017. Our growing footprint in Australia is built on great formats, a premium network of publishers, and an industry that’s starting to embrace high-quality digital branding campaigns,” he said.

Hairston says he’s looking forward to furthering InSkin’s relationships with leading publishers and agency groups. “The role of creativity in digital media is as relevant as ever, and I’m happy to be working with a business that constantly innovates to deliver bespoke campaigns that are both beautiful and effective. The InSkin team are great, and I’m excited to crack on meeting agencies, publishers and advertisers in the coming months,” he said.

For more information please contact Bold Media: Tristan Tobin, Head of Content M: 0401 556 006 E:

About InSkin Media

InSkin Media is an advertising technology business, which develops and trades high-impact, non-intrusive brand advertising formats.

InSkin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally.

Since its launch in the UK in 2009, InSkin has grown from start-up into profitable, international business, employing 110 staff across its London, Hamburg, Sydney, Singapore, Hong Kong and Dubai offices.

The company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards. InSkin was named as a National Champion in the European Business Awards 2016/17, and has featured in The Sunday Times Tech Track 100, the Media Momentum Awards, and the Deloitte Technology Fast 500. InSkin’s commercial success is built on our focus on technology, creativity, and superior quality in display advertising.

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