dmexco is one of Europe’s largest gatherings for the digital industry. Last year, ISM launched InSkin Media Germany at the conference. This year, we will be presenting our latest research into tablet and desktop trends across the ISM network, and hosting a seminar on the evolution of branding online.
HOW TO FIND US
The ISM team will be hosting partners and clients on stand A046, adjacent to the walkway between Halls 7 & 8.
We will be running live demos, and copies of our recent research will be available on the stand.
Please contact us to organise a demo and meeting with the appropriate team.
COME TO OUR SEMINAR
ISM’s Director of Products and Technology, Reda Borchardt, will be hosting a seminar at 3pm on 19th September. His session will focus on the evolution of branding online, and include new insight into desktop and tablet behaviours across the ISM network, as well as creative examples and brand case studies. More details HERE.
THE EVOLUTION OF BRANDING ONLINE – THE CHALLENGE & VALUE OF MULTISCREEN ENGAGEMENT, WITH DEMOS & A CAMPAIGN CASE STUDY WITH MAZDA.
Online display advertising has developed beyond DR, to become a key brand building tool. Digital can offer more than simply eliciting a response and creating a sale; it can also provide deeper engagement that is more meaningful than any other form of brand advertising. In our seminar, we will showcase our insight around the importance of environment, creative execution, animation, engagement and time spent with the ad, in the era of multiple device ownership. We will present demos, and a case study of Mazda’s recent campaign to launch the All New Mazda6, which ran on InSkin Media’s PageSkin format, across desktop and tablet. We will share results, demonstrate the ROI of high-impact, multiscreen branding formats and identify key learnings, for us as a business and for the wider industry.
WE LOOK FORWARD TO SEEING YOU THERE.