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InSkin Media and Oporto Team-up to Reintroduce Original Chilli Sauce
Media Release: 4th Dec 2015: InSkin Media and Bohemia have united for a bespoke digital branding campaign re-introducing Oporto’s iconic Original Chilli Sauce.
Raising awareness of the re-instated Original Chilli Sauce, the online campaign includes video content displayed in InSkin’s wraparound PageSkin Plus format, with creative designed to engage and entertain consumers.
Delivered across InSkin’s premium portfolio of Australian publishers, Oporto’s Original Chilli Sauce campaign is running on handpicked online news, entertainment and music sites.
InSkin’s GM Matt Newcomb said, “Oporto is showing true leadership in taking a branding campaign online. They’re not only re-introducing a much-loved product to the Australian market, but employing new opportunities and media formats to do it.”
“Online branding is becoming increasingly popular with advertisers. As the digital medium becomes more established as the primary channel for day-to-day life, it makes total sense to bring the branding dollars into digital. Working with great publishers who provide strong editorial ecosystems is great for brand association and uplift, not just click-through-rates,” he added.
Rebecca Johnston, Senior Digital Marketing Manager for Oporto said, “We’re thrilled to be reintroducing the iconic Oporto flavour to consumers in line with the launch of new store fitouts, uniforms and marketing initiatives. Our Original Chilli Sauce campaign unites best-in-class creative and highly tailored digital media strategy to target the right consumers in the right place with high-impact formats. We look forward to sharing Oporto’s Original Chill Sauce with Australia this summer and evolving as a digitally led brand.”
Helena Gamvros from Bohemia said, “We’re excited to be the first QSR in Australia to partner with InSkin Media to help communicate the return of Oporto’s Original Chilli sauce in an innovative and impactful way. The InSkin format speaks to the future of digital – enabling Oporto access to their audience from multiple touch points going beyond the old school Homepage Takeover tactic.”
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About InSkin Media
InSkin Media is an advertising technology business, specialising in high-impact, non-intrusive brand advertising formats.
Founded in the UK in 2009, the company is a market leader in rich-media display and video advertising, and employs 85 staff across its London, Hamburg, Sydney, Singapore and Hong Kong offices. InSkin partners with over 150 publishers, working across over 900 premium websites, globally, and has delivered successful campaigns for over 700 blue-chip brand clients.
In November 2014, InSkin Media was invited to join the ‘Scale Up Club’, a group of companies identified as having £100m turnover potential within 3-5 years, by Silicon Valley angel investors. In 2013, InSkin Media was named Best Media Owner in the IPA Media Owner Awards, having been rated as top company in the IPA Media Owner Survey that April. In 2012, InSkin Media won three British Media Awards; InSkin Media won Media Momentum’s Award as the fastest-growing digital business in Europe in 2011, and has since remained in its top 50 high-growth businesses.
For further information, please visit www.inskinmedia.com or contact:
Fran Cowan: fran.cowan@inskinmedia.com T: +44 20 3301 9099
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