Inskin earns JICWEBS Brand Safety seal for the fifth year running
Updated: Oct 9, 2020
The Inskin Media team is proud to announce that we have received the JICWEBS DTSG Brand Safety seal for the fifth year running.
The certification is based around six Good Practice Principles, and is awarded to companies that can show compliance with each principle.
The Good Practice Principles are as follows:
The Buyers and Sellers of digital display advertising shall ensure that the transaction follows a Primary Agreement or Contract
This should include where the advertising should (or shouldn’t) appear, using independently-certified Content Verification (CV) tools or schedules
Sellers should confirm how they minimise the risk of ad misplacement, whether inventory is sourced directly or indirectly
Sellers should be able to explain the process(es) that do this
They should understand any contractual consequences if they fail to monitor and respond appropriately to ad misplacement via take down
Each Signatory will have their ad misplacement minimisation policies independently verified by a JICWEBS-approved provider
You can find Inskin’s certificate, and the details around our compliance on the JICWEBS website.
Learn more about the Brand Safety seal
Inskin recently also gained the JICWEBS Anti Ad-Fraud seal. You can read more about it here.
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