InSkin’s Evolving Messaging had a revamp …
Evolving messaging in the sidebars as the user scrolls, telling the brand story through animated messages with custom transitions.
Custom animation and message navigation The animation of each message, and transitions between messages can be customised. Users can jump between messages at any point via custom in-ad navigation
Developing messaging for maximum creative impact As the user scrolls the page, the brand story evolves with multiple, clearly defined messages, delivered in sequence down the sidebars
Video remains in view Video in the Superwide sidebars scrolls with the user and remains in view, driving video view-through-rates
Individual message tracking Each message section can be individually tracked, providing unique impressions and click-through data
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