CASE STUDY: Imperial Leather Cleans Up with PageSkin Plus

Imperial Leather Cleans Up with PageSkin Plus

Imperial Leather’s Wash Posh campaign perfectly utilises the large header space of the PageSkin Plus creative to showcase an interactive product carousel, enabling the user to scroll through the product range and find out more about the fragrances, eye-catching designs and formulations of the new range.  The PageSkin Plus campaign was also delivered on tablet. VIEW DEMO

23 October 2014Consumers 37% more likely to click an ad on a site they trustInSkin Media partnered with media planning and buying agency, Rapp, to investigate at what point online advertising becomes ‘creepy’, what factors contribute to a sense of intrusion & what is the knock-on effect on brand perception.Covered by The Drum, MediaTel, ExchangeWire, MediaPost and many more, find out the results in the Familiarity, Frequency and Fine Lines Whitepaper.READ  HEADLINES DOWNLOAD WHITEPAPER

30 October 2014Welcome to International Sales Director, Victoria LuckWe’re delighted to welcome Victoria Luck, formerly International Advertising Director of Hearst Advertising Worldwide, to lead ISM’s international sales team.ISM’s international activity has grown strongly throughout 2014, working with the major London-based international media agencies, and featuring campaigns from multiple blue-chip brands, including Samsung, Nike, SanDisk, John Lewis and Sony.READ MORE

31 October 2014Environment matters: get online branding rightISM’s UK Sales Director, Evan Russell, was featured in MediaTel Newsline this week, explaining the very fine line between people thinking a brand is clever online – and just plain annoying.  Read his top tips for getting online branding right.‘In the pursuit of performance, brands can lose sight of the potential for negative brand impact’READ MORE

23 September 2014ISM International News – latest from Hong KongCatch up with the latest news from ISM Hong Kong – including:

1. Yves Saint Laurent PageSkin Plus case study

2. 180 seconds with Havas Media’s Jason Kwong,

3. Partner testimonial from premium Hong Kong publisher Next Mobile LimitedREAD MORE