IAB: Mobile Creativity FAQs
Ten questions about mobile creativity answered in plain English by leading companies in the mobile space, including InSkin Media. This document covers everything from rich media, through to technical standards and programmatic, this is a must read for anybody interested in how mobile can be used to reach and wow your audiences.
What are the standard formats for mobile advertising?
What is mobile rich media?
Is there a difference between mobile web and mobile app advertising?
How should I be building mobile video?
What is the difference between instream and outstream video on mobile?
What are MRAID, VAST, and VPAID?
What kind of mobile rich media can I run in programmatic platforms?
What can I do on mobile that can’t be done on other media?
What are the best mobile formats for different campaign KPI’s?
Where can I find more information about mobile creativity?
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